Drive the Wheel not Wheel Driven !!!

 Good Day Drivers !!!
            Accidents are an never ending nightmare we all know that BUT why we still don't pay attention or even we failed to make it last. Parental education or Friend Influences make you pay attention while driving and keep your head on the road? I believe friends will supervise when am driving and Parents don't.

            How many of you guys driving on a country road at over 100km/h and by the time we realise the road you are driving on now requiring you to "GIVE WAY" to another road, is too late? Been there done that and I'm way lucky to stay alive because the road was quite. Since the last time I experienced, the only words I split out is "Phew"...not quite an awareness is this?

            Lately I discovered the Government  had done many excellent campaign to rise drivers' awareness of road safety. It's not about the fine but your life. The life you can save can be yours one day! Here's the piece of video clip that I believe it has touched many drivers:

        In particular, Australian Government also done a great jobs in promoting the Road Safety Awareness. I still remember there are many billboards along the Freeway  such as Mobile Phone Accident, Wife and Kids waiting  for dad to be home safely, etc... I hope these video might give you some familiarity of the campaign:

BE Visible...Be Online

Being visible is the key to any successful online endeavour, as if you aren't an active member of a social networking community, there's little chance of you being noticed by potential employees.Create a presence by being in the right place at the right time. Knowing where your ideal audience is already active is essential in finding potential employees. Other important online resources include recruiting agencies, industry related forums, message boards and other discussion channels. However, we could be recognised via Youtube - the World Biggest Video Sharing Website. Posting personalised video on youtube is one way to show off our creativity as such as our talent. Applying this technology can also be called the Self Promoting!!!
How many of you train your dog with the help of Books or Expensive dog trainer !!! I personally train mine Jo with the Zak George's help (Yes, it's totally free...it's on youtube). There are many school for dog that we can bring ours to, however the question is "are they worth the money?". You can have the answer only when you spend the money have experience it...With online trainer, you can tell how good are they training dogs. For people who just have your first dog, please give this clip a go:

Being recognised as a professional dog trainer, what benefit Zak can get. I can tell you straight away that he became a star (host) on SuperFetch - a show on Animal Planet. SuperFetch aimed to challenge people to work and connect with their dogs in ways they never have before. The prime time series reached and inspired more people than ever to live life in a new fulfilling way with their dogs. The networks agreed that this was something special. Zak was asked to appear on countless national television shows to talk about this new and different philosophy. The Rachael Ray Show, The Late Show with David Letterman, Late Night with Jimmy Fallon, The Early Show, Fox and Friends, countless news outlets and many more were requesting Zak to come on and talk about this revolution in dog training. 


Zak was kind of celebrity endorsor for dt world frisbee (www.dtworld.com) as when we are checking out for Frisbees with Zak George on the Coupon, we will get 10% discount !!!. Now on his own channel, selling 10$ for a customised frisbee with his signature and his dog on it. Are you guys now? Here are some of the kool video and you can teach you dog now. Feel free to leave comment whether it's helpful or not !!!.

Comparative Advertising Campaign !!!

In the 20th century, Microsoft was leading the technology market. Unfortunately in this 21st century, young designers really have a shot to stand up and introduce the world with an outstandingly wonderful software as Mac OS. While the competitions is getting tougher, Mac is likely to win the race with its fashionable design and an awesome software. The method that Apple marketers used to promoted its product against Microsoft is very much clever. In every ads, a fashionable Mac OS is directly compared to out-of-date Microsoft; the message is sent directly, meaningful but totally not outrageous. Here is one of many Ads that Apple used to reveal its strengths when they come to the Technology War with Microsoft:

Following the advantage given in the message, Wii also apply this campaign against Play Station. In this ads, Sex Appeal was released to enforce the chance that viewers will take the message into account:

What do you guys say about this type of ads?

I appreciate this Apple ads, but if it's copied to promote other products, I don't believe that will give an promising outcome.