BFF = BLog For Fun...means every words

AT&T (Largest Provider of telePHONY in the US), GNB (Your Financial Wingman <(^^,)> )...etc, blah blah blah..doesn't sound like Ozzie brand but I just love them

However, I just watched the AT&T terrorist commercial and it's hilarious. Check It out as if you're just looking for some fun.

Sometimes Old is better than New ( just responding the message sent from HIMYM- S07E05)

Never Ending Blog <(^ ^,)>

After learning and implementing those ‘so-called’ techniques of internet marketing, I come to a conclusion on e-Marketing.

First, e-Marketing is a zero-cost tools that allow businesses to attract customers all over the world. The potential  impacts are infinite. Additionally,  it is not really hard to market any businesses, services and products online. With some basic website-design skills and a creative mind, we are capable of making differences to attract customers

But why there are so many people still failed to make their first dollar or sale online?

It's pointess to mention the marketing techniques. I believe the reason why many people failed to make money online is they have spreaded themselves too thin. They are in every little marketing techniques and since they are a one-man show team, they can’t possibly catch up the changing landscape.

What can we do about it?

Observation is the key. Look at what works for big companies online and offline, study their business model, how their marketing process is like. Do they build a list and offer product backend? Or do they do up front promotion and sell them high ticket in the back end? What if they have sell physical product? Do they use internet to draw leads, do online promotion and branding?

Therefore, instead of looking for the magic bullet of e-Marketing, we should crictisize which and how a business model will work for us. E-Marketing is not hard, it is just part of the overall business that you are running.

All these have different model but the marketing technique for each one is the same.

Good luck to all you guys. Hope you gonna dominte this exam.

P/s: some of the guys in subject are going to launched their new business online. Give it sometimes to explore the "New Venture". The link below will lead you to the practical example of what we learnt.

Links

http://www.365sales.com/ (5 days to go)

http://www.facebook.com/Spyke5990#!/pages/Melbourne-Australia/365SALES/137058682980123 (Facebook Fan Page)

Orabrush (Part 3)

Have you ever concerned about Child Abuse issue? Have you seen it lately?

Man, The Dirty Tongue Abused the CHildren on the Playground !

Please find the way to deal with the Dirty Tongue because he played really dirty on the field.

The point of this advertisement is pretty clever I reckon. Do you think so? How about getting a ora-brush?

Orabrush (Part 2)

Regarding to the idea of benefit of marketing, marketing students are encourage to express their idea freely and dare to bring into practice. What are the chances and where does it come from? I personally got my motivation after watching this video. Now I'm way too excited to share with you guys!

The video was about how the Dr Bob success with invention. Those marketing crews have successfully apply what they learn into practice, which is known as the use of Social Media (Youtube).
The message is Social Media can "change the Scope our dream, even us as normal people"

Feel free to share what is your motivation of doing this course?

Orabrush (Part 1)

About The Company:

Robert Wagstaff, PhD, received word that some of the volunteers he was managing were offending people with bad breath. Dr. Bob started studying the causes of bad breath to find a solution. Borrowing from principles he learned while working in a chemical lab, he decided that the only way to remove the bacteria that cause bad breath from the tongue was with soft, flexible, pointed bristles. Dr. Bob looked at the products out on the market. He found tongue scrapers, toothbrushes, and other such oral hygiene products, but none of them could remove the bacteria. In fact, these merely scraped the top of the bacteria, causing bad breath to resurface faster. (http://www.orabrush.com/store/en/aboutus.php) 

E-Marketing Strategy

Starting with advertising via Youtube channel, Orabrush published its commercial in early Christmas last year, with the insertion of highlighted ad space bought from youtube. It appeared on the right hand side of Youtube homepage and till now, the channel has reached 25'608'144 views. It started with giving free brush excluding the shipping cost, then later encourage views to post their reviews and link it to the Orabrush channel. 

        Orabrush later publish a short diary (aka weekly webcam), which is so called "Diaries of a Dirty Tongue", which encourage youtube viewers to participate in generating ideas for Morgan (the character) to video himself in the next coming week. Favourite comments are rewarded every Tuesday with surprising giveaways as Ipod Touch (endded Tuesday 12th) .

 

Other social media tools are Facebook and Twitter as also taken into account. Online commercials and update news are published frequently. The "Diaries of a Dirty Tongue" is also published via Facebook and Twitter to encourage people to visit the product webpage and participate on the on-going video-comment competition. Facebook fans are accounted for 256'828, while the number of Twitter followers are much less. So if your are interested in receiving a free iTouch, make sure you what the video, subscribe to the Youtube channel and post your hilarious idea now.  Eg: "you should find justin beiber and have a 7lb dildo fight with him :]" 

Interestingly, Orabrush now offering Free-Shiping for a limited times. Interested? You can order your with simply subscribe to its fan page via Youtube, Facebook and Twitter.

Social Network For Music <(^^,)>

Anyone who didn't update their itunes to the latest version - Tunes 10 - it is now live and available for download. The update allow you to follow your favourite artists and become part of their inner circle.

Getting Started:

First , download the new iTunes. Once it's installed, you;ll notice a new link under the iTunes Store tab on the left side of the iTunes interface. The Ping Tab is inconspicuous as it is exciting.

Participants can log in with their existed account and enjoy this new approach right away. Once u have signed in, you are about to customise your profile as exactly you did with Facebook and Twitter. Personal display image are also available to differentiate yourself. Additionally you can “like” up to three genres. As almost everyone likes a few more than three genres. So far, I see it quite restrictive.

After that, you get to make some privacy choices. You can specify how music you like, rate and review is displayed on your profile; you can also decide whether or not people can follow you and if they need your approval to follow you. Even if you don’t allow others to follow you, you can still follow anyone you like. It’s a fairly common asymmetric friendship model, much like Twitter’s.

You can also choose to connect your profile on Ping to your Facebook profile, if you wish. Once your accounts are connected, you can also follow your Facebook friends on Ping, too.

Already, Ping has some “Artists We Recommend You Follow,” among them, Lady Gaga, Katy Perry, Eminem, Glee Cast, etc. These don’t seem to be connected in any way to individual users’ purchasing habits or iTunes library contents. It’s a shame these recommendations aren’t based on available user data yet. 

Playing with Ping:

Once you’re in and set up, you’ll see a stream of recent activity. You can think of it in a couple ways. First, it’s a music-only version of your Facebook news feed. Second, it’s a huge recommendation — one that might work pretty well if your friends, or at least the people you follow on Ping, have similar taste in music.

You can comment on and like others’ activities. When you click through to another user’s profile, you’ll also see a run-down of his or her recent activities.

The artist Ping profiles show an activity stream as well as upcoming concerts and a few other links. Nonetheless, the entire Ping artist interface contains built-in music-selling features. Artists can also upload photos, videos and text updates, something we haven’t yet been able to do as non-artists. It's believed that regular users are limited to comments on your and others’ activity only for now.

The other part of running a social network inside a desktop app is that it’s cripplingly slow. It's something that might seriously inhibit the platform’s growth. You can search for artists, people or both. Either the search function is purely busted, or iTunes hasn’t got a large enough repertoire of artists on board with Ping yet. Artists have both their iTunes Store pages and Ping profiles. "Ping search takes you to the former, which isn’t quite intuitive".

However, exploiting this Ping can be fun. It's hard to refuse Apple's innovation. Simply we love Apple. Hope Ping will strike just like Apple did

        

Ambient Ads

          Lately, Michele (Chatter Box) has inspired me with Ambients Ads Blog Post. There are few remarkable ads that actually captured my attention

          The billboard is strategically positioned on a promenade. It has an unspoiled view of the sea and skyline behind it. The woman’s hair is die-cut in the billboard to capture the variations of Koleston Naturals colors through the different phase of the day and night.

          This is a brilliant idea but I have my doubt about the effectiveness. A person who observes the billboard at different times of day can really appreciate such an innovative concept. But for others it will be just another billboard.

         In Australia you can create your own personlised stamps to celebrate special occasions such as engagements, the birth of a baby, or to send as greetings to friends and loved ones. 

          This is an ambient campaign by Australia Post to promote Personlised Stamps where posters with a small mirror are placed on bus stops. People standing in front of the envelope can see their images as stamp which conveys the personalised stamp. A simple and nice idea.

       I don’t know why but toliet seems to be a hot place for guerilla campaigns. This is a clever marketing idea where images were placed on hand dryers in toilets to make the statement that Wolf Sauce is so “Hot”. Very funny and hard to ignore.

This has to be one of the cleverest ambient campaign. Perfect placement. The picture says it all.

Lastly, it is not quite an ambient ads. What would you do to make it is???