Comparative Advertising Campaign !!!

In the 20th century, Microsoft was leading the technology market. Unfortunately in this 21st century, young designers really have a shot to stand up and introduce the world with an outstandingly wonderful software as Mac OS. While the competitions is getting tougher, Mac is likely to win the race with its fashionable design and an awesome software. The method that Apple marketers used to promoted its product against Microsoft is very much clever. In every ads, a fashionable Mac OS is directly compared to out-of-date Microsoft; the message is sent directly, meaningful but totally not outrageous. Here is one of many Ads that Apple used to reveal its strengths when they come to the Technology War with Microsoft:

Following the advantage given in the message, Wii also apply this campaign against Play Station. In this ads, Sex Appeal was released to enforce the chance that viewers will take the message into account:

What do you guys say about this type of ads?

I appreciate this Apple ads, but if it's copied to promote other products, I don't believe that will give an promising outcome.