Accidents are an never ending nightmare we all know that BUT why we still don't pay attention or even we failed to make it last. Parental education or Friend Influences make you pay attention while driving and keep your head on the road? I believe friends will supervise when am driving and Parents don't. How many of you guys driving on a country road at over 100km/h and by the time we realise the road you are driving on now requiring you to "GIVE WAY" to another road, is too late? Been there done that and I'm way lucky to stay alive because the road was quite. Since the last time I experienced, the only words I split out is "Phew"...not quite an awareness is this?
Lately I discovered the Government had done many excellent campaign to rise drivers' awareness of road safety. It's not about the fine but your life. The life you can save can be yours one day! Here's the piece of video clip that I believe it has touched many drivers:
In particular, Australian Government also done a great jobs in promoting the Road Safety Awareness. I still remember there are many billboards along the Freeway such as Mobile Phone Accident, Wife and Kids waiting for dad to be home safely, etc... I hope these video might give you some familiarity of the campaign:
Great ads highlighting the dangers on the road. love the Absolute ads, such a powerful brand image completly changed around to give a different perspective.
ReplyDelete..I just wrote a post on the new TAC campaign against speeding. I think you'll find it really interesting
http://noamemarketing.blogspot.com/2010/09/fantastic-integrated-tac-campaign.html
After watching the video, today was the first time i drove less then 40km on the 40km limit road...Scared lol
ReplyDeleteassignment?...TAC has some very touching ads in youtube...check it out...
ReplyDeletehttp://www.youtube.com/user/TACVictoria?v=Al25O1MW8dM&feature=pyv&ad=5479359921&kw=t.a.c%20advertisement&gclid=CPjQyv6Q6KMCFROnbwodkRjM2g
It's been fascinating to see the TAC move further and further online with their messages. I always expected their ads to be something people wouldn't search out to view voluntarily, however they've been able to show that their content can still draw a crowd, by choice. Impressive work, TAC!
ReplyDelete@Linh: I alway wear my seat belt, not because of the fear of anything abd happen to my eyes but my car has no air bar ar all...as u already experienced.
ReplyDelete@Wag: Agree! Do you reckon the ads will have any influences on Young Drivers when they jsut get their Red P? I dount the effect!