Ambient Ads

          Lately, Michele (Chatter Box) has inspired me with Ambients Ads Blog Post. There are few remarkable ads that actually captured my attention

          The billboard is strategically positioned on a promenade. It has an unspoiled view of the sea and skyline behind it. The woman’s hair is die-cut in the billboard to capture the variations of Koleston Naturals colors through the different phase of the day and night.

          This is a brilliant idea but I have my doubt about the effectiveness. A person who observes the billboard at different times of day can really appreciate such an innovative concept. But for others it will be just another billboard.

         In Australia you can create your own personlised stamps to celebrate special occasions such as engagements, the birth of a baby, or to send as greetings to friends and loved ones. 

          This is an ambient campaign by Australia Post to promote Personlised Stamps where posters with a small mirror are placed on bus stops. People standing in front of the envelope can see their images as stamp which conveys the personalised stamp. A simple and nice idea.

       I don’t know why but toliet seems to be a hot place for guerilla campaigns. This is a clever marketing idea where images were placed on hand dryers in toilets to make the statement that Wolf Sauce is so “Hot”. Very funny and hard to ignore.

This has to be one of the cleverest ambient campaign. Perfect placement. The picture says it all.

Lastly, it is not quite an ambient ads. What would you do to make it is???