First, e-Marketing is a zero-cost tools that allow businesses to attract customers all over the world. The potential impacts are infinite. Additionally, it is not really hard to market any businesses, services and products online. With some basic website-design skills and a creative mind, we are capable of making differences to attract customers
But why there are so many people still failed to make their first dollar or sale online?
It's pointess to mention the marketing techniques. I believe the reason why many people failed to make money online is they have spreaded themselves too thin. They are in every little marketing techniques and since they are a one-man show team, they can’t possibly catch up the changing landscape.
What can we do about it?
Observation is the key. Look at what works for big companies online and offline, study their business model, how their marketing process is like. Do they build a list and offer product backend? Or do they do up front promotion and sell them high ticket in the back end? What if they have sell physical product? Do they use internet to draw leads, do online promotion and branding?
Therefore, instead of looking for the magic bullet of e-Marketing, we should crictisize which and how a business model will work for us. E-Marketing is not hard, it is just part of the overall business that you are running.
All these have different model but the marketing technique for each one is the same.
Good luck to all you guys. Hope you gonna dominte this exam. P/s: some of the guys in subject are going to launched their new business online. Give it sometimes to explore the "New Venture". The link below will lead you to the practical example of what we learnt.
Links
http://www.365sales.com/ (5 days to go)
http://www.facebook.com/Spyke5990#!/pages/Melbourne-Australia/365SALES/137058682980123 (Facebook Fan Page)
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