Orabrush (Part 1)

About The Company:

Robert Wagstaff, PhD, received word that some of the volunteers he was managing were offending people with bad breath. Dr. Bob started studying the causes of bad breath to find a solution. Borrowing from principles he learned while working in a chemical lab, he decided that the only way to remove the bacteria that cause bad breath from the tongue was with soft, flexible, pointed bristles. Dr. Bob looked at the products out on the market. He found tongue scrapers, toothbrushes, and other such oral hygiene products, but none of them could remove the bacteria. In fact, these merely scraped the top of the bacteria, causing bad breath to resurface faster. (http://www.orabrush.com/store/en/aboutus.php) 

E-Marketing Strategy

Starting with advertising via Youtube channel, Orabrush published its commercial in early Christmas last year, with the insertion of highlighted ad space bought from youtube. It appeared on the right hand side of Youtube homepage and till now, the channel has reached 25'608'144 views. It started with giving free brush excluding the shipping cost, then later encourage views to post their reviews and link it to the Orabrush channel. 

        Orabrush later publish a short diary (aka weekly webcam), which is so called "Diaries of a Dirty Tongue", which encourage youtube viewers to participate in generating ideas for Morgan (the character) to video himself in the next coming week. Favourite comments are rewarded every Tuesday with surprising giveaways as Ipod Touch (endded Tuesday 12th) .

 

Other social media tools are Facebook and Twitter as also taken into account. Online commercials and update news are published frequently. The "Diaries of a Dirty Tongue" is also published via Facebook and Twitter to encourage people to visit the product webpage and participate on the on-going video-comment competition. Facebook fans are accounted for 256'828, while the number of Twitter followers are much less. So if your are interested in receiving a free iTouch, make sure you what the video, subscribe to the Youtube channel and post your hilarious idea now.  Eg: "you should find justin beiber and have a 7lb dildo fight with him :]" 

Interestingly, Orabrush now offering Free-Shiping for a limited times. Interested? You can order your with simply subscribe to its fan page via Youtube, Facebook and Twitter.